DAGMARA GENDA
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BABY, IT'S COLD INSIDE
Baby, it's cold inside is a site specific installation by Dagmara Genda that transforms the Aquarium Gallery into a luminous freezer filled with snow. The window and glass door of the project space will be turned into a light-box depicting a pile of snow to create the illusion of a cold world inside. Flipping the title of the 1944 duet inside out, Baby, it's cold outside, the artist playfully alludes to the often alienating interior space of the gallery and its various attempts at using public address to reach a wider audience. In the August heat of its installation, the title is intended to use coldness as an ironically welcoming gesture.
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